Player's Guide - Lesson 1

"Are You Prepared To Profit From Instant Web Traffic?"

Lesson:[1][2][3][4][5][6] 

Warning - If you're not serious about creating an online business that "makes your money for you", please stop reading this now!

Welcome to The Player's Guide To Adwords Domination.

Before we start, I want to cut a deal with you. You see, I wrote this series of lessons out of a desire to teach others how to create serious wealth using PPC advertising. I've poured a lot of effort into this course, but only because I know 200% that this works. And what's more, it should work for anyone who uses these strategies for their own business.

And because I've worked so hard to create this, I want it to work for you. If you end up "wasting" your time by reading this once and not applying it…well let's just say we can't have any of that.

The only way we're going to do this is if you promise to apply the money-making strategies that I'm about to share with you. In return, you have my word that I will show you the exact steps that I have taken to bring in instant traffic and build my online empire. I still get kicks out of calling my business an empire.

Simple give and take (or show and tell).

To give you a quick idea of what I'm talking about (and to show you what's easily possible)…

This is from just one campaign I run on Google AdWords (more on this later) for just one of my products for last month. This is for a $167 product. You'll notice that the cost/conversion is as low as $2.59! You'll also se that almost all of the groups running have a clickthrough rate higher than 5%. Some as high as 10%! The great thing about this, is once it's up and running, it literally take NO work to earn money via Adwords. It's all on autopilot.

In the next few lessons, I will be teaching only those skills that you absolutely need to know in order to create your own wealth (and then maybe take your own screenshots?) like I have shown above.

Ready to roll? Let's start with the lifeblood of any online business - website traffic - and how you can create it instantly.

How to create instant website traffic?

While I was preparing my notes for this lesson, I started to think about what people want to learn the most when it comes to making money online. What do you want to learn most about making money online?

Is it:

• How to make more sales?
• How to create a winning product?
• How to actually make a sale (the technical aspects of online business)?

The first thing I want to tell you is to start focusing on what is truly important in business, whether it's a brick-and-mortar store your grandpa owned or a snazzy new website you've just started.

The first question that you should be asking (not the only question because there is more to creating online wealth, but this is the most important point) is:

How do I drive more traffic to my website?

As an entrepreneur, your income will always be (beyond a certain point) a function of traffic.

• More people coming in to your store to look at antiques = more sales = more money.
• More prospects getting your sales letter in their mailboxes = more sales = more money.
• More people visiting your online store… you get the picture.

Traffic is important. It's the lifeblood that runs and determines the success of any business. You may know it by different names, so to put it in another way:

More people seeing your sales pitch = more money coming into the bank. (granted your sales pitch is something people want)

Doesn't get simpler than that.

Back to the original question: How do you create instant website traffic?

Search engines are a good way to bring free traffic to your website - and while I've been teaching business owners like you, how to bring in truckloads of free search engine traffic for several years now, the problem with this method is that it takes time to rank highly in Google and other search engines.

... And we all only have a limited amount of time. The challenge here is to create a money-making machine that attracts prospects, reels them in, converts them into customers and repeats the process all over again. Think of it as a revolving door - prospects just keep coming to your website and keep going out as happy customers (hopefully).

The good news is that there already is such a system for bringing in instant traffic - pay-per-click advertising (PPC). I'll be talking exclusively about how you can use PPC advertising via Google Adwords, to drive traffic to your website and convert that traffic into customers.

The bad news is that 95 percent of PPC advertisers end up throwing several hundred bucks down the hole before they even begin to understand how pay-per-click works. What's more, there are many business owners who, after being burned to the tune of several thousands of dollars, give up on PPC advertising because they don't get how it works.

Imagine the pain of giving up a marketing opportunity like that, just because you were so frustrated that nothing was working.

What I've done here is I've broken PPC advertising down for you in simple terms - and as you will see in this lesson and the next, I'll be taking you by hand and cutting through all the mystery that surrounds AdWords (my ad network of choice) and pay-per-click marketing.

Pay Per Click Advertising in Plain English

Perry Marshall, in his Guide to Google AdWords, says this about PPC advertising:

"[It] is about getting in front of people who are looking for what you sell right this moment and get them to respond."

You have the ability to reach your target market instantly, and get them to make a decision on your product/service. And that's not just it.

It takes just 10 minutes for you to set up an ad campaign in Google AdWords - and immediately after your ad is ready, it will start bringing in traffic to your websites. No matter what you're selling, you have a chance, in 10 minutes, to start making sales.

What other advertising platform let's you make a sale that fast?

Better question - how can YOU use this speed (of getting an idea to the market and testing it almost instantly) to your advantage?

The biggest advantage of PPC advertising is that you can test new business ideas quickly and cheaply by running an ad campaign for a few hours and monitoring its results. This alone can save you thousands (if not hundreds of thousands) of dollars in advertising and product creation - but only if you do it right (I'll show you how to in the next 6 lessons).

Pay-per-click advertising operates on two simple premises:

• You pay only for visitors that come to your site (no upfront costs - every "click" while being an expense is also a chance for you to convert that visitor into a customer). You pay a certain amount "per click" on your ad. If nobody clicks on your ad, you don't pay a dime... and also get no visitors. The goal is to get many TARGETED visitors, while paying as little as possible per click.
• Your ads are displayed in the search engines according to what people are searching / looking for. (i.e. If someone search for "weight loss" and you're bidding on the term "weight loss", your ad will be displayed when someone searches for that phrase.)

There are two major PPC ad engines:

1. Google AdWords
2. Yahoo Search Marketing (formerly Overture).

While they are both very effective in pulling in traffic, I exclusively use Google AdWords (and I'll explain why in just a minute).

Having said that, I don't discourage you from using YSM. In certain niche markets the YSM network is still not hyper-saturated (unlike AdWords, where the competition is higher) and you may be able to realize serious short-term gains if you play the PPC game right.

What I would discourage you from is to using a PPC ad network other than AdWords or YSM. Beyond these two the situation is pretty bleak with poor traffic quality, click fraud and lack of a sizeable user base all contributing to an abject failure.

5 Reasons why you should be using Google AdWords

Reason 1: The Google audience / user base has traditionally catered to technical audiences and more importantly, to Internet savvy users.

The kind of users who are comfortable with buying online.

These users (the tech-savvy, buying kind) are more likely to use Google than Yahoo or MSN).

Reason 2: Google AdWords delivers instant results - you can have your ad campaign up and running in 10 minutes flat. Compared to this Yahoo can take anywhere from 2 to 5 days while they manually review ads.

Reason 3: With AdWords, you can go target your prospects geographically down to countries, states and cities. This is a great advantage for businesses selling hard goods or services - they would prefer local prospects as opposed to someone half way across the world.

Reason 4: My favorite quality about AdWords is that it rewards good ad performance - that is, for an ad that converts (clicks/impressions percentage) exceptionally well (high click-through-rate (CTR)), your ad will get better ad placement as well as better pricing. Google wants to display the most relevant ads for the user. So... it makes perfect sense that YOU will pay less per click, the higher the clickthrough rate of your ad is.

Reason 5: Your competition cannot see the exact amount you're bidding for your keywords or the CTR your ads are getting - a distinct tactical advantage that Yahoo lacks. Basically, your competition will NEVER be able to tell how you are marketing your product, unless they use a trick I'm going to show you later ;-) So, they won't be able to copy off of your marketing and steal your prospects.

Bottom line - bringing instant traffic to your websites and converting those prospects into satisfied customers is a much better option than waiting around for your search engine rankings to.

And, in my opinion, Google AdWords is the only game in town when it comes to PPC advertising.

In the next lesson, I'll sit with you and take you through the entire process of creating an ad campaign through Google AdWords. I'll take you from start to finish - from picking your keywords to creating an account to writing an ad to making it go live - and we'll do it in less than 10 minutes.

Watch out for the next lesson - "10 minutes to instant website traffic".

All the best,

Brad Callen
PPC Marketer
http://www.keywordelite.com